3) What have you learned from your audience feedback?
At the planning stage of our film, we carried out audience research in the form of a video questionnaire. http://whathappensinvegas10.blogspot.com/2010/10/video-questionniare.html
We asked our target audience (teens – young adults, both genders), a series of questions relating to our film, in order to get find out if “The Last Line”, would interest our target audience. We found out that everyone interviewed believes that celebrities are pressured by the media a lot, and because of this answer we decided to show the main character been followed and photographed by paparazzi in order to make it seem realistic. We also found that most people preferred a happy ending in a film; however a sad ending wouldn’t affect their enjoyment of the film. We decided to have a sad ending as it fitted more appropriately with the storyline. We found out that if the people questioned were celebrities, they wouldn’t react very well to the press, one saying “I’d probably kill myself”, and another “probably throw things at them”. From these results, we decided to show the main character Connor hitting a paparazzi and the conclusion of the film is that he has committed suicide. This is so the audience could relate to him and feel sorry for him as this is how they would be likely to react in his situation. We also decided to have the certificate as a 15 as this is what most people thought the appropriate certificate of a film should be if it included moderate drug taking. However, we didn’t show that the use of drugs is a positive thing in anyway. We integrated all of these ideas into our film to ensure the audience related to the film, understood it and enjoyed it.
In filming and editing, we ensured meaning would be apparent to the audience by establishing Connor as a celebrity and showing him in his normal “celebrity” life. For example by being in a photo shoot and being interviewed. We also decided to include a voiceover of the main character Connor, however only decided this in the middle of filming as the sound of the wind was very loud in the paparazzi scenes, and so a voiceover covered this. However, the sense of our audience influenced this decision also as the voiceover told the story more and ensured the audience knew exactly what was happening and understood his situation fully so they would enjoy the film more.
We uploaded a full version of “The Last Line” onto ‘YouTube’, however it wasn’t entirely finished yet as we wanted to get audience feedback on how to improve it for the final finished film. To do so, we sent a link to a few friends who were all teens-young adults (our targ
et audience), on ‘facebook’ through a private email and asked their opinion on our film, and any areas that could be changed/improved or if there are aspects that they don’t understand. This is a print screen of the email sent:
And this is all the feedback that we got back:
At the planning stage of our film, we carried out audience research in the form of a video questionnaire. http://whathappensinvegas10.blogspot.com/2010/10/video-questionniare.html
We asked our target audience (teens – young adults, both genders), a series of questions relating to our film, in order to get find out if “The Last Line”, would interest our target audience. We found out that everyone interviewed believes that celebrities are pressured by the media a lot, and because of this answer we decided to show the main character been followed and photographed by paparazzi in order to make it seem realistic. We also found that most people preferred a happy ending in a film; however a sad ending wouldn’t affect their enjoyment of the film. We decided to have a sad ending as it fitted more appropriately with the storyline. We found out that if the people questioned were celebrities, they wouldn’t react very well to the press, one saying “I’d probably kill myself”, and another “probably throw things at them”. From these results, we decided to show the main character Connor hitting a paparazzi and the conclusion of the film is that he has committed suicide. This is so the audience could relate to him and feel sorry for him as this is how they would be likely to react in his situation. We also decided to have the certificate as a 15 as this is what most people thought the appropriate certificate of a film should be if it included moderate drug taking. However, we didn’t show that the use of drugs is a positive thing in anyway. We integrated all of these ideas into our film to ensure the audience related to the film, understood it and enjoyed it.
In filming and editing, we ensured meaning would be apparent to the audience by establishing Connor as a celebrity and showing him in his normal “celebrity” life. For example by being in a photo shoot and being interviewed. We also decided to include a voiceover of the main character Connor, however only decided this in the middle of filming as the sound of the wind was very loud in the paparazzi scenes, and so a voiceover covered this. However, the sense of our audience influenced this decision also as the voiceover told the story more and ensured the audience knew exactly what was happening and understood his situation fully so they would enjoy the film more.
We uploaded a full version of “The Last Line” onto ‘YouTube’, however it wasn’t entirely finished yet as we wanted to get audience feedback on how to improve it for the final finished film. To do so, we sent a link to a few friends who were all teens-young adults (our targ
et audience), on ‘facebook’ through a private email and asked their opinion on our film, and any areas that could be changed/improved or if there are aspects that they don’t understand. This is a print screen of the email sent:And this is all the feedback that we got back:
The positive feedback we got was that the music fitted well with the film and there were some good canted angle shots, (that we used to give the impression that something wasn’t right), therefore the audience liked this idea. We also found that our audience thought the props and the overall film looked very professional. Comments on how to improve it included more establishment of the main character at the beginning and to shorten the interview scene, so we decided to add in some newspaper headlines during the interview scene which showed what Connor had been accused of by the media, and why he was getting harassed by the press. We also added in a screen shot from our last year film “Welcome to the Circus” where the actor Brett Cooper (who starred as Connor), was also the main actor. By doing this, it shows that he is a famous actor as we show him in another film and also makes the interview more interesting (without shortening it as all aspects of this scene were important). This is a common feature of celebrity interviews and also makes it more realistic and believable. Another person I asked also didn’t understand why the camera was dropped at the end, and why the press ran in and suggested a gunshot noise. Therefore to improve this, we added a gunshot noise in, to ensure our audience understood this important part of the film. We also found that they liked the flash effects, the close up in the mirror and that the questions at the end were useful. We were happy with our audience response as they liked parts of the films, and the constructive comments helped to improve our final film in order for them to understand and enjoy it further.
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