For our poster, we researched into existing film posters from similar style films like “I'm not there” Bob Dylan biopic, “Aviator” Howard Hughes biopic and “Ali” Muhammad Ali biopic. The posters from “I’m Not There” and “Ali” both had a similar style which featured just the main character on the poster which enabled the poster not to give too much away. In comparison “Aviator” featured a plane in the background which is a key part of the story, but in our poster we didn’t want to reveal too much about the storyline of our film. For our film poster, we decided to use images from the
photo-shoot in our title sequence as the main image in the poster, but the only problem was we wanted an image that had a light and dark side to show the two sides to Connor’s story and a simple look on his first as 
well for the same reason. By using an image like this we thought that it would intrigue the audience as to want the film is about. We made the title to the film quite large as to attract the audience and added an underline tool as to fit with “The Last LINE” part of our title. We incorporated the tagline “Is Fame really worth it?” as it is a question to the audience which helps to engage and to keep the film in their minds. 
Next we created a thought provoking radio trailer to sell our production and again we didn’t reveal too much of the storyline so that the audience was left guessing about the themes of the film. When we tried to research existing trailers we were unable to find any, however we decided that if we found trailers on YouTube they would be very similar to the radio trailers only without sound. We added some dialogue to the trailer in order to establish a rough outline to the story. Using Garage Band, we incorporated sound from Connor’s interview to establish who he is and an argument with his girlfriend to convey his current mental state. We included a voiceover of Connor as well, which gave the audience a feel of how he was feeling and how tense he is at that moment. We wanted to ensure that our trailer along with fitting with our style of film also fitted with our chosen genre, we think that using the selected bits of dialogue really enabled us to achieve this. We created an overall narrative voiceover for the trailer which came in in-between the dialogue from our film. This voiceover allowed us to incorporate important information about our film like the storyline, the creators and the release date. In our film we used music from I Am Not Left Handed – boatsbutnottheocean. We incorporated this song as it really fitted in well with our film, so we decided that it would be appropriate for our trailer. We focused on just the sound of the trailers in order to research how blockbusters market their films.
We researched film trailers from “The Kings Speech” http://www.youtube.com/watch?v=OsxjM03ME7s&feature=fvst and “The Fighter” http://www.youtube.com/watch?v=71l-kIhJ5j8 . These trailers were really useful as they came from very successful films, which obviously proved that their marketing worked. They both used key features of their films to sell them to the audience and “The Kings Speech” in particular focused on the music used in the background as it was quite fitting and memorable. The main difference between these film trailers and our radio trailer was that the release dates and production companies were all visual on the screen so in comparison we had to include these in our voiceover. On Blogger I researched these two different radio trailers:
http://whathappensinvegas10.blogspot.com/2011/02/radio-trailers-research.html
This is our finished radio trailer for “The Last Line”:
This is our finished radio trailer for “The Last Line”:
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