3) At the planning stage of our porduction we carried out research in the form of a video questionnaire which helped us to better understand what the audience wanted from a drama film. http://whathappensinvegas10.blogspot.com/2010/10/video-questionniare.html
We asked a sample group of our target audience which were teens of both genders some questions relating to our film to find out whether our proposed film would be suited to our selected age group. The main outcome of this research was that everyone thought that celebrities are often heavily pressured by the media, this then influenced us to ensure in our film we showed Connor being hounded by the press. We outlined our film to our sample group and asked them what certificate they thought in would be, their response was a 15 as we included drug taking, but not in a glamourised way. In our film we decideded we wanted a sad ending, although this differed from what the audience prefered we thought it would be a much more fitting ending to our film as it showed how the pressures can lead to someones downfall. We took one answer in particular as quite important, we asked how would that person react if they were followed by the press and they answered “probably kill myself” which our main character penultimately did. We showed Connor hitting a member of the paparzzi, then stumbling back inside where the audience hear a gunshot and see the paparazzi run in. We created this scene as the final shot of the film to overwhelm the audience, the strength of the gunshot we believe will have an impact on the audience and make them feel bad for Connor.
In the filming and editing stage of our process, we ensured meaning would be apparent to the audience by initially showing who Connor is (a celebrity) and the way he is constantly followed and in the titles by showing a photo-shoot we thought that this would make the audience believe that occasions like this are part of his everyday life. We also added a voiceover in the film, this enabled us to use our main character and establish his feelings in the situations we showed which meant the audience had a deeper understanding of what was happening in the film. Although we added the voiceover for another reason, this was to cover the sound of the wind in the paparazzi scene.
On completion of our film, we uploaded a full version of “The Last Line” onto the video sharing site YouTube. This wasn’t a completed version of our film as we wanted to trial aspects of our film in order to gain feedback from our target audience. We sent a link to a selected group of our friends, who were in our target audience age range on Facebook through a private email and asked to them their opinions on the film and to be specific when giving feedback. This is a print screen of the email we sent.
This is the feedback we received:
The positive feedback we obtained included that we used good canted angle shots in the final scene to show that something was right and they said that the music we chose fitted in very well with our film which I think was because it fitted in with the situations. Other feedback included that our film looked very professional and the props fitted in well. The criticisms we got were in the interview sequence near the beginning the sound was too quiet and this was also the case with the news broadcast at the end telling people about Connor’s death. To improve this we increased the sound levels on both parts. Another comment was to establish our main character more at the beginning, so we decided that we would add newspaper clippings and headlines to the interview scene to inform the audience more and also to make this scene more interesting as some people commented that this scene was too long. When we added the images we had to ensure this scene looked realistic so we checked the internet for celebrity interviews and images are a common feature. Finally to improve our ending, one person suggested that to make the scene more powerful instead of a bang we should add a gunshot noise. We added this noise from a sounds database and we feel it really did create a much more powerful ending to our film. Overall, we were really happy with the feedback the audience gave and we really benefited from the constructive criticism as well as it helped us to improve the final outcome of our film.
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